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Fuzu

About Fuzu

Careers at Fuzu

Digital Marketing Executive

Eat 'N' Go Limited

Lagos,Nigeria

Closing: May 17, 2024

14 days remaining

Published: Apr 26, 2024 (8 days ago)

Job Requirements

Education:

Work experience:

Language skills:

Job Summary

Contract Type:

Qualifications

Degree in Marketing, Arts, Humanities desirable
2-3 years experience in digital communications and marketing
Excellent analytical skills
Extensive digital media, social media knowledge and technical skills
Independent, mature, self-initiative and positive attitude
Leadership and ownership skills
Strategic thinking: analyze consumer knowledge and brand positioning to develop sound online marketing strategies
Writing and editing skills: create and edit content for various digital platforms. Blog writing is a key part of the role.
Communication skills: explain digital technologies and applications clearly to non-technical colleagues
Web development knowledge: HTML /JavaScript, SEO expertise, advanced Word and PowerPoint skills
Project management skills: handle time-sensitive projects and deadlines
Highly organized with task tracking and documentation skills

Responsibilities

Qualifications

Degree in Marketing, Arts, Humanities desirable
2-3 years experience in digital communications and marketing
Excellent analytical skills
Extensive digital media, social media knowledge and technical skills
Independent, mature, self-initiative and positive attitude
Leadership and ownership skills
Strategic thinking: analyze consumer knowledge and brand positioning to develop sound online marketing strategies
Writing and editing skills: create and edit content for various digital platforms. Blog writing is a key part of the role.
Communication skills: explain digital technologies and applications clearly to non-technical colleagues
Web development knowledge: HTML /JavaScript, SEO expertise, advanced Word and PowerPoint skills
Project management skills: handle time-sensitive projects and deadlines
Highly organized with task tracking and documentation skills

Develop, execute, and manage digital marketing campaigns
Oversee all digital media/social media strategy
Responsible for maintaining ROI across all digital channels month-over-month
Create engaging content continuously and showcase offline activities attractively on online platforms
Lead organization of brand events to generate online buzz and organic branded content
Manage and maintain organization's digital media channels and website
Write and optimize content for website and social media accounts like Facebook, Twitter, Instagram, etc.
Track and analyze website traffic and provide regular internal reports
Achieve key performance indicators like reducing bounce rate, increasing dwell time, improving conversion
Continuously work on website Search Engine Optimization
Fix any errors or bugs in online content
Edit and post videos, podcasts, and audio content to online platforms
Arrange webinars and webcasts
Create online banner ads and manage pay-per-click (PPC) ad campaigns
Write copy for email marketing and other online campaigns
Identify new digital marketing trends, evaluate new technologies, and ensure brand leads industry developments, especially in mobile marketing
Work on printed materials to supplement online products
Organize and attend product launches and networking events
Any other marketing-related duties as assigned by Marketing Manager and Director
Prepare weekly/monthly inventory and stock-taking reports, monthly food cost reports for all stores, inventory valuation, unit stock cost report/prices

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